Guides
Planning a Membership Before You Build Anything
Plan who a membership is for, the promise you make, which model fits, what members get each month, and how to test demand before you build.
Read the guide →Pricing a Membership Without Tricks or Guesswork
Price a membership fairly: monthly vs annual, tiers, founding rates, trials, increases, and grandfathering, with a clearly labelled example.
Read the guide →Member Onboarding in the First Week
A first-week onboarding plan: welcome message, a quick first win, orientation, introductions, a day-by-day checklist, and how to tell if members started.
Read the guide →Keeping Members and Reducing Churn Without Dark Patterns
Reduce membership churn ethically: why people leave, engagement signals, rhythms, listening, pause options, fair cancellation, and honest win-back notes.
Read the guide →Running an Online Member Community
Run a paid member community well: guidelines, moderation, first posts, rituals, conflict, volunteer hosts, and privacy — without treating people as content.
Read the guide →A Membership Content and Events Calendar
Build a sustainable membership calendar: monthly themes, recurring formats, batching, burnout limits, and a sample four-week table you can copy.
Read the guide →Membership Platform Features Checklist
Choose membership software by features: payments, tax, access, content, community, email, analytics, export, and self-serve cancellation — no brand names.
Read the guide →Fair Subscription Billing for Memberships
Fair membership billing: clear terms, renewal reminders, easy cancellation, refunds, polite failed-payment handling, and records. Rules vary by country.
Read the guide →Where to start
Still at the idea stage? Start with planning a membership and pricing a membership. Already running one? Read keeping members, ethically and fair subscription billing.
Fair by default
Good memberships are easy to join and easy to leave. We do not teach dark patterns, fake scarcity or hard-to-cancel tricks. Subscription and consumer rules differ by country, so check the ones that apply to you and your members.